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The LUDD Project at Solo(s) Project House

October 16, 2013 @ 10:00 am - 6:00 pm

The LUDD Project at Solo(s) Project House
On view from October 16 through October 20, 2013

The LUDD Project represents several years of investigations, lessons learned and visual discoveries by graphic designer and Rutgers-Newark professor, Ned Drew. What began as a simple personal project soon grew unexpectedly into a family of typefaces.

Over this exploration period, Drew intuitively collected a small, core group of visual impressions, ideas and inspiration. He took from his findings; the 1960s Volkswagen Beetle he grew up with, the proportions and beautiful simplicity of the Japanese national flag, the graceful curves found behind a woman’s knee, the faultless design of the modest paper clip or the curvilinear elegance found in the ball terminals of Bodoni’s namesake typeface. From these ideas, Drew developed LUDD.

LUDD’s name might give an impression of a destructive tirade or a romantic pining. In truth, it reflects a simple attempt to balance the tension Drew felt between digital technology and the design process.

“I’d like to think that this tension that pulls against the weight of technology, back towards humanity, is representative of a sentiment in our zeitgeist. A tug of war, perhaps, repeated in every historical era growing into its new technology.” – Drew

The LUDD Project will be unveiled at Solo(s) Project House during Newark’s Annual Open Doors Tours, October 16th – October 20th, from 10am – 6pm. A reception will be held Friday, October 18th from 7 – 10pm that is free and open to the public. Drew invites the public to learn about LUDD and the development process Saturday, October 19th from 1 – 3pm.

The LUDD typeface will be for sale throughout the life of LUDD exhibition at SPH and online at


October 16, 2013
10:00 am - 6:00 pm
Event Category:


Solo(s) Project House
972 Broad Street, Newark, NJ 07102 United States
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