The art of the elevator pitch is one of the most essential tasks for creative professionals, and often one of the most difficult. How would you convey your practice in the span of 30-seconds—whether elevator ride, Instagram Live, or Zoom intro? In this playful workshop, editorial strategist Robin Cembalest teaches participants to distill distinctive elements of personal identity and creative practice, synthesizing them into a few talking points that can be conveyed effectively.
About the Presenter:
An early art-world adapter to social media, Robin Cembalest has spent her career training arts professionals to communicate effectively. In 2014, after 16 years as executive editor of ARTnews, she launched her business Robin Cembalest Editorial Strategies, helping institutions and individuals to adapt to the changing digital landscape. She speaks often on social media and career development at schools and residencies and offers webinars for artists on the platform VVrkshop.art. An award-winning investigative journalist who has published widely in the art and mainstream press, she is best known today as @rcembalest, handle of her popular Instagram and Twitter feeds.