Join us for “lunchtime” Zoom sessions aimed at improving your Marketing abilities

Mar 3 – Lay your Groundwork- Facilitated by Ennis Carter, Social Impact Studios.

Mar 10 – Publicity and Community Building- Facilitated by Ennis Carter, Social Impact Studios.

Mar 17 – Influencer Marketing for Non-Profits Facilitated by Ka’bre Dennis

Mar 24 – Social Media Platform 101: facilitated by Izzy Esparza

More details:

Lay your Groundwork, Facilitated by Ennis Carter, Social Impact Studios.

A first session on gathering your identity. Sharing out tools to help you get started in thinking about content and character from a wide and initial lens. A great session for those feeling they are operating flyer-to-flyer!

Publicity and Community Building, Facilitated by Ennis Carter, Social Impact Studios.

– Building and threading relationships into your work. How to keep the marketing organic.

Influencer Marketing for Non-Profits, Facilitated by Ka’bre Dennis,
Social Media Manager and Assistant Performing Arts Curator, Newark Arts

For small arts non-profits with zero marketing staff & time there are multiple ways that you can use influencer marketing to promote, generate engagement, and create content.

During this session, attendees will gain knowledge on:

• What is Influencer Marketing?
• How to build an Influencer Marketing Campaign?
• Promoting Events w/ Influencer Marketing
• Driving Engagement w/ Influencer Marketing
• Generating Content w/ Influencer Marketing
• Securing Influencers w/ minimal Budget
• Content Creation: Creating Engaging Content w/ Minimal Budget.

Social Media Platform 101: Facilitated by Izzy Esparza
Social Media and Content Coordinator, Save The Music Foundation

Covered in this workshop:

• Introductory Social Media Best Practices
• Social Platform Breakdown: TikTok, Instagram, Facebook, and LinkedIn.
• Brand Visuals & Voice: How to maintain consistency in your brand’s visual representation.
• Curating Content: Tailoring content for your audience.
• Organic Fundraising Strategies: Best practices across Facebook and Instagram.
• My Role at Save The Music: Insights into responsibilities and successful strategies from a nonprofit perspective.